Each case below demonstrates how I approach complexity — from challenge framing to execution architecture and delivery leadership.
Define the integration gap between AI systems and user-facing workflows.
Built modular AI deployment architecture aligned with product ecosystem.
Mapped interaction flow, backend automation and narrative logic.
Led production from ideation to deployment across teams.
Managed stakeholders, timelines and creative direction.
Improved adoption rate by 35% and reduced system friction.
Brand performance stagnation across digital campaigns.
Rebuilt performance loop using motion-first storytelling.
Integrated analytics feedback directly into creative pipeline.
Produced scalable performance-driven creative assets.
Coordinated cross-functional brand and marketing teams.
Increased CTR by 42% within first quarter.
Scaling creative storytelling without losing narrative quality.
Designed structured creative production system.
Built repeatable framework from concept to distribution.
Directed flagship storytelling projects end-to-end.
Led multidisciplinary teams under tight timelines.
Delivered high-retention audience experience.
I don’t just execute ideas. I design frameworks that allow ideas to scale — across teams, platforms, and performance channels.